Make the Best Event Logo with the Simplest Steps | Social Tables (2023)

Why are event logos important? Humans process and store images 60,000 times faster than text. This means that event logos help potential attendees comprehend and remember an event’s name, purpose, and identity more effectively than any other branding tool. Which is why we’ve compiled these 10 simple methods to make impactful event logos. Discover principles, exercises, and tools that will help you create the best event logo for your goals.

Discover 10 easy ways to make the best event logo

Create the best event logo with ideas and exercises for designs that grab attention and communicate what your event is all about.

1. Brush up on event logo design basics to create the best event logo.

Use basic logo design principles to create an image that looks great, represents the brand well, and helps achieve event goals. Check off each of the following list items to come up with a highly effective event logo:

  • Pick only one or two standout features such as a neon color or a custom-made font and keep the rest of the design minimalistic.
  • Test the readability of your logo design at 7% and 500% of its original size to see how it looks on surfaces as small as pens or as large as billboards.
  • Consider what feelings you want to invoke in future event attendees to guide your shape, font, and color choices.
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2. Decide which type of logo you need.

Choose one of the five main types of logos for events based on the benefits they provide to supercharge the effectiveness of your design:

  • Lettermarks event logo: Create a logo using only the event’s initials for easier printing and recognition – especially if your event name has more than three words.
  • Wordmarks event logo: Turn the entire event name into a logo with interesting fonts and colors to establish event brand identity in the first few years.
  • Pictorial marks event logo: Design a minimalist, single-image graphic of a well-known object associated with your event audience or topic to refresh your established brand. If you can’t decide between two different brand symbols, find a way to combine the two as Cork and Cow did for their clever bull horn and wine glass pictorial marks logo.
  • Abstract event logo: Draft a symbolic single-image graphic that is completely unique to your event brand to have complete control over its meaning and emotions. Use it further attribute meaning to abstract event names.
  • Combination event logo: Add a lettermarks or wordmarks logo to a pictorial or abstract logo and reap the benefits of both.

Keep in mind that if you choose to include any symbols or images, it’s best to make them look as if they are in motion. For example, the former Twitter bird logo sat on a branch. Today’s Twitter bird logo looks as if it is midair. The latter is far more active and indicates forward motion, which is especially important for event brands who strive to become marketplace trendsetters or industry leaders.

3. Tie in the event’s mission and values to make the best event logo.

Make color, shape, font, and image choices based on the event brand’s identity. For example, Chipotle’s mission statement is “Food with Integrity”. Which is why they chose a round logo image, which represents unity and positive interpersonal connections. They also use two different shades of red, a color known to boost appetite. Plus the brand name uses Gotham bold font which symbolizes hard work. All of these elements come together to create a fully developed and detailed brand story.

4. Review your brand architecture if your logo will represent more than one event.

Analyze the full scope of events this logo will cover. Brainstorm designs that tie them all together to gain better marketplace clarity and cross-sell to attendees. Choose to slightly edit one main logo for each event iteration, create one all-purpose logo to cover the full suite of events, or use a hybrid structure with a single throughline for multiple unique designs.

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5. Understand brand psychology to create the best event logo.

Motivate brand loyalty through logo design by defining your event’s five main psychological impact categories, which include: sincerity (honest), excitement (daring), competence (reliable), sophistication (glamorous), and ruggedness (strong). Apply hues, words, shapes, and symbols that invoke attendee confidence about your event in each of these key areas. Remember that event-goers may not always remember your brand’s name or logo but they will recall how you made them feel.

6. Learn color theory.

Reference this quick guide to the benefits of each color in event logo design and boost your symbol’s emotional impact:

  • Red event logos represent high energy excitement.
  • Orange event logos instill enthusiasm and playfulness.
  • Yellow event logos symbolize cheerfulness and positivity.
  • Green event logos bring out feelings of peace and a sense of refreshment.
  • Blue event logos inspire calm and confidence.
  • Purple event logos promote creative inspiration.
  • Gray event logos invoke respect and trust.
  • Brown event logos make attendees feel safe.

7. Use the three-circle strategy to create the best event logo.

Create a three-circle Venn diagram. Label each circle as “why”, “how”, and “what”. Fill the “why” circle with words or short phrases that represent why you plan to host this event and why your target audience should attend. Then, write out what qualities you and your brand represent that determine “how” you plan to make this event successful. Finally, list exactly “what” the event will be about.

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Look for overlap between all three circles and use these big ideas to come up with design elements that symbolize them. Doing so will create a throughline between your goals, brand identity, and event offerings within your logo.

8. Compare and contrast direct competitor event logos.

Make a list of the top five events most similar to your event type, theme, audience, size, and industry. Create a chart with each event’s logo at the top of a column. Label the rows: event logo type, text, font or fonts, primary color, secondary colors, primary shape, secondary shapes, and images. Break down each logo design using this chart to see their elements displayed side by side. Make note of any overlapping design trends between them.

Consider which commonalities you want to include in your design to help audiences understand where you fit in the marketplace. Or avoid them altogether to make your event logo stand out.

9. Choose the right typography.

Pick one of these main font categories to help you achieve your event logo goals:

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  • Serif: Select traditional and professional fonts such as Times New Roman to associate your event with these values.
  • Sans Serif: Incorporate clean and modern fonts such as Calibri to associate your event brand with security.
  • Script: Add creative and airy fonts such as Lavanderia to attract potential Generation Z attendees.
  • Modern: Use a stylish and curvy font such as Century Gothic to appear strong and progressive.
  • Display: Insert friendly and expressive fonts such as Giddyup to stand out from the crowd.

Make any font within the above typography categories bolded if you want to emphasize a keyword in the title or italicized to throw focus back on to other logo elements.

10. Discover how proportion and symmetry work to make the best event logo.

Design your event logo using a grid tool to help visualize your central point of focus and decide which proportions work best for your needs. Choose a symmetrical design layout to associate your event brand with nature, invoke calm, and instill a sense of balance. Choose an asymmetrical design layout to make a unique event logo that grabs attention. Also, pay attention to any negative space in your event logo. For example, many people know of FedEx’s famous negative space arrow located between the last two letters of their logo.

Explore the best event logo examples and why they worked

Discover these aspirational event logo designs and find out what makes them great so you can apply their ideas to your own creation:

  1. CES uses an asymmetrical layout and shapes to promote their event’s playful and imaginative brand. Notice how they balance this with a professional and trustworthy Sans Serif family font. Mix playful and serious elements into your own event logo to create the same effect.
  2. South by Southwest has a combination letter marks and pictorial logo in black and white font. Make your text capitalized, evenly spaced, and symmetrical to represent the balance between all the different industries or focus topics at your event just like they did.
  3. Adobe Summit boasts a colorful and unique event logo that inspires creativity in viewers. They keep their font, name, and rainbow colors the same every year but change up the specific design. Build your own brand recognition but keep it fun and fresh year after year by taking a page from their logo design book.

Check out these free tools you can use to create the best event logo

Take advantage of these free tools that use simple drag and drop features and templates to help bring your event logo ideas to life as quickly and easily as possible.

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  • Design Evo has hundreds of searchable event logo templates in a variety of categories and styles.
  • Logogenie uses a simple three-step event logo creation process you can use to draft a design in minutes.
  • BrandCrowd lets you customize one of many premade designs that take the guesswork out of event logo creation.
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Conquer your event objectives with the best event logo and marketing practices

Now you know ten simple steps to create the best event logo. You also have some real-world examples and free tools to guide you further through the process.

Up next, supercharge your event results with these great event marketing examples. And don’t forget to check out these B2B event trends that will help get more eyeballs on your event logo and increase ticket sales.


How do you create a logo for an event? ›

Here are our 5 tips for creating a strong logo and brand for an event...
  1. Know your audience. This logo designed by Joff and Ollie is targeted squarely at the audience. ...
  2. Make it practical and easy. ...
  3. Make it usable on social media. ...
  4. Integrate dates and year. ...
  5. Make it fun and inspiring.
Sep 24, 2015

What are the 10 steps to plan an event? ›

10 Steps to Get You Started With Event Planning
  1. Develop Event Goal and Objectives. ...
  2. Organize a Team. ...
  3. Set a Date. ...
  4. Brand Your Event. ...
  5. Create a Master Plan. ...
  6. Determine Administrative Processes. ...
  7. Identify and Establish Partnerships & Sponsorships. ...
  8. Create a Publicity Plan.
Jan 11, 2019

How do you create an event? ›

Event options
  1. On your computer, open Google Calendar.
  2. In the top left corner, click Create .
  3. Add a description for your event.
  4. Under the date and time, check the box next to All day.
  5. Click Save.

How does event planning work? ›

Whether working for an event-planning company or another type of business, an event planner ensures everything related to an event is taken care of, from idea conception, preparations, and day-of logistics. Charged with creating experiences and bringing visions to life, an event planner is adept at juggling many tasks.

What are the 7 stages of event planning? ›

7 Steps to event planning success
  • Define your objectives. Always ask yourself beforehand 'What are you hoping to achieve from this event? ...
  • Choose your location. Make sure that your location aligns with your objectives. ...
  • Set a date. ...
  • Create a plan. ...
  • Issuing invitations. ...
  • The day of the event. ...
  • Evaluate.

How do I write an event plan? ›

See the full checklist.
  1. Define goals and objectives. ...
  2. Establish an event budget. ...
  3. Build your events team. ...
  4. Pick your venue and date. ...
  5. Develop event branding. ...
  6. Plan your program. ...
  7. Confirm sponsors, exhibitors, and speakers. ...
  8. Identify and select your tech tools.
Jul 29, 2019

What are the 7 key elements of event management? ›

Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.

What are the 6 steps in creating a logo design? ›

6 Steps of a Successful Logo Design Process
  • Step 1: Create Design brief- Exploring all the “W”s. ...
  • Step 2: Research. ...
  • Step 3: Sketch to build Concepts. ...
  • Step 4: Feedback and Review. ...
  • Step 5: Digital implementation. ...
  • Step 6: Presentation.
May 11, 2016

How can I make a logo for my photos? ›

How To Design A Logo From An Image - YouTube

What makes an event successful? ›

It's often been said that the success of anything stems from good planning. So, if you're wondering what makes an event successful, then the best way to start is by making sure it is planned meticulously, comprehensively and accurately. And that means getting things moving well in advance.

How do you host a social event? ›

6 Tips for Hosting an Event Your Guests Will Never Forget
  1. Host With a Purpose. Our first tip is to host with a purpose. ...
  2. Plan an Event Far Ahead of Time. ...
  3. Choose the Perfect Venue. ...
  4. Make Space for Networking. ...
  5. Consider a Theme. ...
  6. Spread the Word Through Memorable Reminders.
Nov 5, 2020

How do I create event on Facebook? ›

To create an event for your Page:
  1. Tap in the top right of Facebook.
  2. Tap Pages, then go to your Page.
  3. Tap Events, then tap Create Event.
  4. Scroll down and tap Get alerts about unrecognized logins.
  5. Add the event details and tap Create.

What means event planning? ›

Event planning involves the coordination of every detail of events such as meetings, conventions, trade shows, ceremony, retreats, or parties. An event plan is a key document that outlines all of the elements of an event.

How can I be a good event organizer? ›

10 Tips for Organising a Successful Event
  1. Define the purpose and format. ...
  2. Pay sufficient attention to planning. ...
  3. Draft your budget taking into account unforeseeable situations. ...
  4. The devil is in the detail. ...
  5. Check the location and have a plan B. ...
  6. Allocate responsibilities. ...
  7. Tell your audience about the event. ...
  8. Pay attention to service.

What makes a good event planner? ›

Successful event planners are personable, engaging, good conversationalists, and excellent listeners. Event planning is a social profession in that the result – the event itself – will include a group of people, large or small. Understanding people and enjoying talking to them is part of the job.

What are the top 5 best qualities that a event manager should possess? ›

Top 5 Qualities To Look For In An Event Manager
  • Attention to details.
  • Interpersonal skills.
  • Creative and Innovative.
  • Flexible.
  • Comfortable with technology.
Sep 29, 2018

What are the five stages of event planning? ›

Event Management Process: The Five Stages of Event Planning
  • Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
  • Create a Solid Event Budget. ...
  • Design and Plan a Memorable Event. ...
  • Coordinate the Day of the Event. ...
  • Evaluate Your Event's Performance and Power Future Events.
Oct 28, 2021

How do you present an event idea? ›

How to Pitch an Event: 8 Tactics to Sell Your Big Idea
  1. Event pitch tip #1: Focus on your client and their objectives. ...
  2. Event pitch tip #2: Lead with a strong value proposition. ...
  3. Event pitch tip #3: Keep it short. ...
  4. Event pitch tip #4: Tell a story. ...
  5. Event pitch tip #5: Make it visual.
Oct 10, 2018

How do I create an event for my business? ›

Here are 10 tips on how to plan an event that your attendees won't soon forget.
  1. Understand the purpose of your event. ...
  2. Decide on your audience. ...
  3. Set a realistic budget. ...
  4. Choose a theme and format. ...
  5. Establish a project timeline. ...
  6. Select an appropriate location. ...
  7. Plan the logistics of the day. ...
  8. Make use of technology.

What are the 7 facts of event design? ›

The 7 Elements of Beautiful Event Design
  • Space. This is your starting block; the foundation of your design. ...
  • Lines. To be visually pleasing, designs should have the right combination of horizontal, vertical and dynamic lines. ...
  • Forms. ...
  • Light. ...
  • Colour. ...
  • Texture. ...
  • Pattern. ...
  • Conclusion.
Sep 14, 2019

What are the 5 C's of event management? ›

The process of planning an event from start to finish may be divided into 5 basic phases, which we have called the 5 Cs. These are Concept, Coordination, Control, Culmination and Closeout. In conceptualizing an event, it is important to determine the following: The WHY of the event.

How do you write a logo description? ›

1. Provide information about your business
  1. Describe your product, target audience and industry. ...
  2. Describe your brand values. ...
  3. Provide your company name. ...
  4. Provide your company slogan (if needed) ...
  5. Express what logo type you need. ...
  6. Design style. ...
  7. Colors. ...
  8. Inspiration (e.g. mood board)
Mar 19, 2021

What is the first step in any design process? ›

The 5 Stages in the Design Thinking Process
  1. Empathize: research your users' needs.
  2. Define: state your users' needs and problems.
  3. Ideate: challenge assumptions and create ideas.
  4. Prototype: start to create solutions.
  5. Test: try your solutions out.
Jun 3, 2022

How do you make a design on word? ›

How to Make Designs on Microsoft Word
  1. Open Microsoft Word. ...
  2. Click the "Insert" tab at the top of the work area. ...
  3. Change the shape's design elements using the ribbon. ...
  4. Repeat the "Shapes" button process to add additional shapes to the page, layering them or positioning them to form the design.

What app can I use to create a logo? ›

We tested out the most popular logo apps —
Ease of useCost
Logo Maker : Design Creator by Md kamal UddinEasy$$
Logo Maker ShopEasy$$
Logo Maker by Bizthug PteEasy$
Watercolor Logo MakerEasy$$
4 more rows

What is a perfect event? ›

A Perfect Event is an award winning event planning and design firm. Our full service, start to finish details and services make our studio the perfect start for all things party style. Through innovative design and flawless execution, we produce memorable and unique events of all shapes, sizes and styles.

How would you describe a good event? ›

A strong and clear event description excites punters: tell them what will happen at the event, who will be speaking, and what they might get out of attending. Your event may be brilliant, but no one else will know without you telling and convincing them. Good event descriptions can also lead to more media coverage.

What is the most important in event planning? ›

Things like size, capacity, location, lighting, and price are all important considerations to take into account. If you have already chosen your venue, you can create tasks to ensure everything venue related is taken care of prior to the event.

What is social event? ›

A social event is defined as an event characteristic of people forming groups. This can refer to events, shows, social functions and parties, contests and competitions.

How do you introduce an example for an event? ›

Good Morning/Afternoon/Evening, Thank you to each and every one of you for being here with us today. We are very pleased to be able to welcome those of you that have been with us for a long time now as well as those who are new to the (group/community/association etc.)

How do you organize a social gathering? ›

Whatever the social event, you can follow the same basic procedure:
  1. Make a schedule to keep yourself organized. ...
  2. Include all the necessary information in an invitation. ...
  3. Provide parking. ...
  4. Finalize preparations on the day of the event. ...
  5. Greet your guests. ...
  6. Run the meal. ...
  7. End the party.
Mar 26, 2016

How do I create an event on Facebook 2022? ›

Updated mobile browser experience
  1. Tap in the top right of Facebook.
  2. Tap Events.
  3. Tap CREATE EVENT at the top.
  4. Add the event details.
  5. Tap Create.

How do I create an event on my Facebook business page? ›

While on your business or brand page, click the "Events" tab under the name of your page.
  1. Go to the "Events" tab. ...
  2. Click "Create New Event." ...
  3. Fill in all necessary details on the left, and preview your event page on the right. ...
  4. Upload a cover photo and edit your event settings.
Apr 17, 2019

How do I create a group event on Facebook 2022? ›

How do I create an event for a Facebook group?
  1. Tap in the bottom right of Facebook and tap Groups then Your groups, then select your group. ...
  2. Tap Events then tap Create Event... at the top.
  3. Fill in the details for your event.
  4. If you want to invite all members of your group, select Invite all members of [group name].

What are the stages of event planning? ›

Event Management Process: The Five Stages of Event Planning
  • Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
  • Create a Solid Event Budget. ...
  • Design and Plan a Memorable Event. ...
  • Coordinate the Day of the Event. ...
  • Evaluate Your Event's Performance and Power Future Events.
Oct 28, 2021

What are the key steps to a successful event? ›

10 Tips for Organising a Successful Event
  • Define the purpose and format. ...
  • Pay sufficient attention to planning. ...
  • Draft your budget taking into account unforeseeable situations. ...
  • The devil is in the detail. ...
  • Check the location and have a plan B. ...
  • Allocate responsibilities. ...
  • Tell your audience about the event. ...
  • Pay attention to service.

What are the 5 C's of event management? ›

The process of planning an event from start to finish may be divided into 5 basic phases, which we have called the 5 Cs. These are Concept, Coordination, Control, Culmination and Closeout. In conceptualizing an event, it is important to determine the following: The WHY of the event.

What are the parts of event program? ›

They include opening and closing speeches, musical fanfares, playing of national anthems, presentation of awards and flowers, visits from dignitaries, flag raising, and special displays. While not a necessary component, there is an increasing trend to add ceremonial activities to the event programme.

What are the 3 important steps in organizing an event? ›

3 Crucial Steps of the Event-Planning Process
  • Set a goal with objectives and a budget. Before you even begin to fantasize about a theme for the event, you need to set goals, objectives, and more importantly, a budget that encompasses all parameters of the event. ...
  • Locate a venue and establish vendor contracts. ...
  • Branding.

How many steps are there in event management process? ›

The five steps of event management.

Why is it important to organize an event? ›

There can be many different reasons to organise an event - raise awareness, share information, educational, promotional, fundraising & entertainment. They all come with their benefits. A well-organised event can have a great impact in terms of visibility and goodwill.

What are the top 5 best qualities that a event manager should possess? ›

Top 5 Qualities To Look For In An Event Manager
  • Attention to details.
  • Interpersonal skills.
  • Creative and Innovative.
  • Flexible.
  • Comfortable with technology.
Sep 29, 2018

What are the five major types of events? ›

mega events, recurring events, traveling events, ancillary events, and community events.

How do you manage an event? ›

Top 10 Tips for Successful Event Management
  1. Begin Early. Begin planning as soon as you possibly can. ...
  2. Remain Flexible. Over the course of planning the event, things are going to change. ...
  3. Negotiate. ...
  4. Assign Responsibilities. ...
  5. Create a Shared Document. ...
  6. Have a Backup Plan. ...
  7. Do a Run Through. ...
  8. Photograph Everything.


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