SEO Tutorial for Beginners: A Step by Step SEO Guide (2023)

What is SEO?

Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine. It is also referred to as “natural,” or “organic,” results for the users’ search query. It is a set of methods for increasing ranking position on search engines and traffic to your websites.

In this SEO Tutorial for beginners, you will learn SEO basics like:

  • What is SEO?
  • How SEO works?
  • What is On-Page and Off-page SEO and Technical SEO?
  • SEO Optimization Techniques
  • What is a Black hat and white hat SEO?
  • What is SEO copywriting?
  • What is a Search Engine?
  • How does Search Engine Works?
  • Latest Google SEO Updates and Algorithm Changes
  • Important Google Updates
  • What is Mobile SEO?
  • Myths about SEO
  • Advantages of SEO
  • Disadvantages of SEO

How SEO works?

Now in this Search Engine Optimization tutorial, let’s learn how SEO works:

Step 1) In this step, you require to discuss business objective with your clients.

Step 2) You can begin with Initial keyword analysis.

Step 3) Identify the home page and keyword combination.

Step 4) Process and get the approval by the client for Keyword/Landing Pages.

Step 5) Finalize ranking and traffic reports and starts with the SEO process.

Step 6) In this step, you need to do on-site & off-site optimization activities.

Step 7) Detailed recommendation documents.

Step 8) Implement your predecided SEO methods.

(Video) Complete SEO Course for Beginners: Learn to Rank #1 in Google

Step 9) Perform monitoring and optimizing.

Helps You to Measure the Success Of SEO:

  • Keyword ranking.
  • Website traffic.
  • Creating an impression of your website.
  • Increased Revenue/keyword.
  • Lower dependence on Paid Search.
  • Lowering the cost per acquisition.

What is On-Page and Off-Page SEO And Technical SEO?

The below figure in this SEO syllabus for beginner, explains main SEO techniques:

SEO Tutorial for Beginners: A Step by Step SEO Guide (1)

SEO Techniques

There are mainly three types of SEO techniques used to achieve the best ranking in search engines.

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Let’s learn, all of these techniques one after another:

On-Page SEO Techniques:

In On-Page Optimization SEO method, you need to put the keyword phrase in the title tag and the meta description. You also need to have keywords phrase included inside your main content in all your webs-pages.

This method mainly focuses on website content, keyword usage in titles, headings, site structures along with internal and external links.

Here are some Important On-Page SEO Tasks:

Title and Meta Tags:

  • Titles and meta descriptions must be unique for each page.
  • The length should be 50 – 65 characters.
  • The description tag should not contain more than 160 characters.
  • It should naturally include keywords.

Anchor Text:

  • All links made by using anchor text.
  • Put a title on anchor text.
  • Use broad keywords as anchor text.
  • Never used exact keywords as anchor text.

Image Optimization:

  • Image filename should be descriptive. You can use keywords in filename.
  • All image must have an alt tag. Use can use keyword in the image alt tag.
  • Do not use a large-size image.

Internal Linking:

  • Create internal links using anchor text.
  • Link all important pages to your home page.
  • Include two to five internal links per page.

Content Optimization:

(Video) SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO 2020 | Simplilearn

  • Content on the web site has to be fresh and unique.
  • Content needs to be written in small paragraphs and use of using H3, H3, H4, and bold, italics style appropriately.
  • Proper inclusion of primary and secondary keywords
  • Length on the content should not be too large or too small.

XML Sitemap:

  • Create XML sitemap
  • Mention all public URLs inside the sitemap.
  • Include XML sitemap in the root folder of your site.


  • Create robots.txt file to authenticate and stop crawler from crawling anything apart from your home page.

Off-Page SEO Techniques:

In this digital marketing method, you need to perform a specific task outside of your web-pages to increase your search engine position.

Off-Page Checklist:

It is the combination of SEO factors that cannot be directly handled by the creator of a website because he has created a backlink, post content in other related and thematic website.

Given below are some important off-page task which helps you to achieve your goal.

  • Guest Blogging: Guest blogging, which is also known as guest posting, is the act of writing content for another company’s website. It helps site owners to increase their brand credibility and awareness.
  • 404 Link Building: Broken or 404 link build is a white-hat, effective, scalable, content-focused link building method. It allows webmasters to replace broken links with a correct link.
  • Resource Link Building: A resource page is a web page on a website that lists helpful links and resources for a particular topic. In the resource link building process getting your site included on the page as one of the resources.
  • PDF Links: PDF link are links given in your upload PDF document. You can add links for an e-mail address, web address and reference to other pages.
  • Forum or Q & A sites: Q&A sites and forums are an ideal method to engage with your specific community. This activity helps you to build and SEO, develop your business brand, and increase your blog traffic.
  • Slide and Video Creation & Sharing: You need to create slides and video related to your website subject or topic. That you have discussed in an important web page of your website.
  • Link requests: Sending link requests to search websites which offering free content manually. Moreover, a user also benefits from the information available on your site.

Technical SEO:

Technical SEO is a method of optimizing your website for the crawling and indexing phase. It is known as “technical” because it does not concern the actual content of the website or with the part of your website.

The main aim of technical SEO is to optimize the infrastructure of a website. Famous online shopping portals like Amazon, Alibaba use this method to get the highest search engine ranking.

Here are some important tips/checklist for Technical SEO:

  • You need to specify a preferred domain in Google Search Console and WordPress
  • Optimize your robots.txt and 404 page
  • Optimize your URL Structure
  • Rethink your navigation and website structure
  • Add schema markup for breadcrumbs
  • Add structured data to your homepage
  • Add structured data to your posts
  • Add structured data to other pages
  • Check all your canonical URLs and analyze them with the help of Google analytics
  • Submit your XML sitemap to Google and Bing search engines
  • Check the loading speed of your website
  • Check the mobile-friendliness of your website
  • Check your pagination and multilingual settings

Note: Directory submission,social bookmarking, article submission is not recommended off-page methods.

SEO: Design & Layout

Search engines are very smart, but they are software, not human being who can read the content of their interest. So, if you make your site too complicated, then the search engine is not able to understand the content of your site correctly. Lastly, indexing would not be efficient, that may result in a low ranking for your website.

Guidelines for Creating Web Design

Now in this beginners guide to SEO, we will learn about guidelines to create SEO friendly web design of a web page:

Here are a few guidelines that you should know before designing a webpage for your website.

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  • Some expert believes that keyword density should be 5% and some say it should be 20%. Therefore, you should go with the average, which is 10 %.
  • JavaScript drop-down menus help you to stop spiders from crawling anything apart from your homepage. However, if you are still using it, you need to make sure that you should include text links at the bottom of your web page.
  • Don’t put anything in the page topic which is not fit according to the subject of your website.
  • Try to avoid Flash, Splash, Animated Gifs, etc. Unless it is absolutely vital for your website.

SEO Optimization Techniques

Now, let’s learn the SEO optimization techniques in this SEO tutorial:

Here are some important SEO optimization techniques:

  • You should research keywords related to your business
  • Identify your competitors, utilize benchmarking techniques and identify the level of competition
  • Add descriptive title tags for each page
  • Use appropriate keywords in your content and internal hyperlinks
  • Use text links whenever it is possible in the content
  • Obtain inbound links from related websites
  • Learn more and more about the search engine marketing techniques
  • You should avoid JavaScript and Jquery
  • Minimizing Loading Time
  • Avoid Extensive use of Images Organized Navigation
  • Try to use web search on your website
  • Implement an equality link building campaign
  • Continue checking of rankings/or targeted keywords.
  • Leverage Quora to Indirectly Rank Your Content
  • Implement a quality link building campaign
  • Continues monitoring of rankings for targeted search terms
  • You should always look for adding Quality content

What is a Black Hat SEO and White Hat SEO?

Now in this SEO for beginners tutorial, we will learn about difference between Black Hat SEO and White Hat SEO:

Here are some major differences between Black Hat SEO vs. White Hat SEO:

White Hat SEOBlack Hat SEO
White Hat SEO is techniques which comply with search engine guidelines are used to improve search engine rankings.Black Hat SEO is a technique which is not approved by search engines are used to improve SEO.
You will never be penalized or not have any risk of de-indexing of your site.This technique may ban your site, de-indeed or you may be penalized by search engines.
Focused on providing quality and relevant and highly engaging content to the users.Don’t care about the quality content.
It is an ideal method for an organization who are looking for a long-term Investment.An organization looking for a quick financial return uses black hat SEO methods.
It mainly focuses on optimum use of keywords in title, metatags, and body of content.Keyword density is increased to get a higher search engine ranking.

Important Black-Hat SEO Techniques Are:

  • Cloaking – Displaying different results to search engines and users with the aim of manipulating Search Engine rankings.
  • Bulk acquisition of low-quality links in a short period of time.
  • Repeated keyword in a blog post to boost rankings for relevant target keywords or keyphrases.

What is SEO copywriting?

SEO copywriting is the method of writing text on a web page in such a way that it is readable for the user. It also targets specific search terms. It also aims to rank highly in the search engines for the targeted search terms. Content marketing also helps you to optimizes other on-page elements for the specially targeted search terms. These include the title, meta description, keywords tags, headings, etc.

Why Is It Important to Have Quality Content?

Here are some reasons why quality content is absolutely essential for your website.

  • Duplicate content can be a low-quality indicator from a quality page point of view.
  • Boilerplate, which is mostly spun content, is another low-quality indicator.
  • Add something unique in your site, so other people suggest it to their friends.
  • Quality content inspires another webmaster to create a link of your site on their sites.
  • If your site visitor start trusting on your site and they look forward to the next content update and keep repeatedly visit your site.
  • Net users mostly click only that page whose content index look unique and interesting.

What is a Search Engine?

A search engine is an internet-based software which helps us to search an index of documents for a certain definition, phrase, or text. It is mostly used to refer to large web-based search engines that search through billions of pages on the internet.

How Does Search Engine Works?

Now in this SEO Tutorial, we will learn how Search Engines work:

SEO Tutorial for Beginners: A Step by Step SEO Guide (2)

How Search Engines Work

Search engine function in four different parts:

  1. Crawling: The process starts with crawler, which reads all the information from the webpage in the website.
  2. Indexing: This method index your web page and its linked pages in search engine results.
  3. Relevancy: In this next process algorithm, compute the relevancy of website pages in its index to the search string.
  4. Retrieving Results: In this step, you will get the result of your web pages according to a relevant search query.

Also, check the best website crawler tools; these apps help you improve website structure to make it understandable by search engines and improve rankings. Click here.

Latest Google SEO Updates and Algorithm Changes

What is Google BERT?

Google BERT update uses BERT models for better understanding of the user search queries. This update mainly affects search rankings and featured snippets. The full form of BERT is Bidirectional Encoder Representations from Transformers.

(Video) SEO Tutorial: Complete (Step-by-Step) Guide

What is Google Penguin?

Google Penguin is another algorithm update that was first announced on April 2012. The update was mainly aiming to

lower the search engine rankings of websites that breach Google’s Webmaster guidelines. This is mostly done by using various kinds of black-hat SEO techniques.

What is Google Panda?

“Panda is an algorithm which mostly applied to sites overall and has become one of the most vital ranking signals. It measures the quality of a site. This update tells Google to take quality into account and ranks it accordingly.

Google Panda updated also aims to rate the quality of your pages and website. It is based on things about your site that Google can rate and recognized your algorithm.

What is RankBrain?

RankBrain is another important machine learning-based search engine algorithm which helps Google to process search results to offers highly relevant search results for users.

RankBrain mainly aims to help Google to refine queries. However, it is also used to help rank web pages.

Important Google updates

  • Fred – SEO updated which checks low value and repeated content
  • Panda – Check duplicate or thin content
  • Penguin-Poor backlinks
  • Hummingbird – Search intent, than literal search
  • Pirate – This update checks software and digital media piracy and mobile-friendliness
  • Pigeon – Check for the preference of the local results

Recent Algorithm Changes

Algorithm changes in 2020 is centered around the user experience and user-friendliness of the website. An algorithm change is usually similar to ‘community service’ for the business impacted negatively.

If your pages were not designed according to recent white hat SEO methods, then Gooogle will identify this and lower your site rankings.

Google will continue to do so until you clean your pages up. However, if Google thinks your links are manipulative and using a spamming method, they want them cleaned up, too.

What is Mobile SEO?

Mobile SEO is a process of designing a website to make it suitable for viewing on mobile devices of different screen sizes which have lower bandwidth. Apart from all the rules which are an application for the desktop website. However, you need to take some additional care while designing a website for mobile devices.

Important attributes for mobile-friendly websites are:

  • A good mobile website should have a responsive design
  • The contents of a mobile website should be readable without having to zoom the screen.
  • The mobile SEO friendly site should have appropriate fonts, colors, and layouts.
  • It should have buttons that can be easily interfaced with the help of your finger.
  • The mobile-optimized site should have important links which are displayed on the Home Page so that they get enough visibility.

Myths about SEO

Here, are some common myths about the Search Engine Optimization:

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You can pay for traffic to get desired SEO result.No, In fact, this type of strategy is coming under “black hat” technique, and it is highly recommended to not follow it in any way.
SEO is not that fast.Yes, it is true as you need to option to get the desired result in the search engine ranking.
SEO is just about optimizing Google.No, today, SEO is not just for Google anymore. There’s a number of different platforms like bing and yahoo, etc. It also depends on your business.
SEO is a difficult method.No, that is not correct as once you understand SEO, it is not that hard.
SEO is not legal.SEO is legitimate and normal if done in a “white hat” way. Today, lots of companies able to enhance their business by using the correct SEO method.

Advantages of SEO

Here, are important benefits\ pros of using SEO:

  • SEO is the easiest method which helps you to make your site visible
  • Various SEO techniques help you to get more traffic on your websites.
  • The most effective way for the branding of your product on Google.
  • Increase visibility on Search Engines.
  • Convert a local business into International Business.
  • SEO methods allow search engines to find out what each page is about and how it can use for users.

Disadvantages of SEO

Here are cons/drawbacks of using Search Engine Optimization:

  • SEO is a slow process, so sometimes it took months or years to get the desired result.
  • Not a very transparent process so there are plenty of things to consider for measuring it.
  • There are so many things which are not in your control, so it requires constant efforts & optimizations.
  • Combination of skills – tech + content + analytics


  • SEO meaning or SEO definition: SEO is a step-by-step process of improving the visibility and quality of a web page or a website for the users on a web search engine.
  • SEO full form is Search Engine Optimization.
  • There are mainly three types of SEO techniques: On-Page SEO, Off-Page SEO and Technical SEO.
  • Search engines are very smart, but they are software, not human being who can read the content of their interest. So, if you make your site too complicated, then the search engine is not able to understand the content of your site correctly.
  • White Hat SEO is techniques which comply with search engine guidelines are used to improve search engine rankings.
  • Black Hat SEO is a technique which is not approved by search engines are used to improve SEO.
  • SEO copywriting is the method of writing a text on a web page in such a way that it is readable for the user. It also targets specific search terms. It also aims to rank high in the search engines for the targeted search terms.
  • Mobile SEO is a process of designing a website to make it suitable for viewing on mobile devices of different screen sizes which have lower bandwidth.

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How do I start learning SEO? ›

Then that's why SEO is so important.
Here are the steps of teaching yourself SEO in 6 steps:
  1. STEP 1 – Find a resource for beginners. ...
  2. STEP 2 – Practice! ...
  3. STEP 3- Find a Mentor. ...
  4. STEP 4 – Join an SEO Group. ...
  5. STEP 5 – Know what's going on in the SEO world. ...
  6. STEP 6 – Rinse & Repeat.

What are the 3 types of SEO? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

Can I learn SEO on my own? ›

It is possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

What are the 4 stages of SEO? ›

Phases of our SEO campaigns
  • Phase 1 – Onboarding, Site Assessment, Strategy Development.
  • Phase 2 – Onsite Optimization.
  • Phase 3 – Off-Site Optimization, Citation Submission & Clean up.
  • Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates.
26 Sept 2016

Can I learn SEO in 2 months? ›

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

How can I practice SEO at home? ›

6 Steps to Learn SEO for Free – Learn SEO at Home
  1. Understand the goal of SEO. ...
  2. Master keyword research. ...
  3. Know the difference between on-page and off-page SEO. ...
  4. Learn to identify UX signals. ...
  5. Embrace SEO-friendly content creation. ...
  6. Start link building.

What is the best source to learn SEO? ›

The 19 best resources to learn SEO
  • Google Webmaster Central Blog.
  • WebmasterWorld.
  • SEMrush Blog.
  • The Moz Blog.
  • Yoast SEO Blog.
  • Search Engine Roundtable.
  • Search Engine Land.
  • The SEM Post.
3 Feb 2022

Where can I learn SEO for free? ›

  • Reliablesoft Digital Marketing Academy.
  • Yoast Free SEO Course.
  • Udemy Free SEO Course.
  • Clickminded Free SEO Course.
  • HubSpot Free SEO Course.
  • SEMRUSH Free SEO Course.
  • Coursera Free SEO Course.
  • Moz Free SEO Course.

Is Learning SEO difficult? ›

SEO is not necessarily hard to learn, but it does take time, effort, and persistence. If you are just starting and know nothing about search engines and how they work, you can expect to feel a bit overwhelmed initially, especially if you are trying to learn SEO on your own. However, it is important to keep trying.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What is the golden rule of SEO? ›

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

What are SEO tools? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

What are the 5 ingredients for SEO? ›

Here's how you can cook up the winning recipe for optimizing search and user experiences.
  • Know who you're cooking for.
  • Feed them something delicious.
  • Make them come back for seconds.
  • Use unique ingredients.
  • Clear the pests from the kitchen.

Can I learn SEO without coding? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.

How fast can I learn SEO? ›

It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learnt within 3 months, however, the more advanced concepts can take anywhere from 6-18 months. This is provided you are consuming knowledge daily and learning from experts.

How much a beginner SEO can earn? ›

SEO Average Salary Guide By Job Title
RoleSEJ surveyIndeed
Junior (SEO Specialist)$35,000-49,000$52,780
SEO manager salary$50,000-74,000$78,413
SEO director salary$100,000-149,000$105,353
SEO freelancer salary<$34,000n/a
7 Jul 2021

Can I learn SEO in a week? ›

☝️ To learn the basics of SEO, you need to spend 4-6 weeks studying SEO every day for at least a couple of hours. Once you master the basics, you can decide whether this is the career path you want to follow.

What should I learn before SEO? ›

  • The fundamental components of SEO. Before you get started with SEO, you have to know the fundamental elements that help a site get ranked. ...
  • Basic on-site ranking factors. ...
  • Content marketing best practices. ...
  • How links pass authority. ...
  • How to build external relationships. ...
  • How local SEO works. ...
  • How to measure your results.
10 Dec 2015

Can I learn SEO every month? ›

While it's a career-long journey, you can indeed learn SEO in about a month — enough to make a huge impact on your website and thus your business as a whole.

What is the most difficult part of SEO? ›

Here's a look at four of the most challenging parts of search engine optimization.
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
10 Dec 2014

Where can I practice SEO skills? ›

Websites to Learn SEO Online
  • Web-Savvy-Marketing. Web-savvy marketing is a platform that specializes in growing your web presence. ...
  • SEO 101. The absolute basics as written by Jill Kocher. ...
  • Google. ...
  • ...
  • Search Engine Watch. ...
  • Webmaster World. ...
  • Search Engine Journal. ...
  • Search Engine Land.
19 Aug 2021

Is SEO paid or free? ›

SEO is for organic traffic – so that's unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.

Is SEO a monthly fee? ›

#3 - SEO (search engine optimization) on a monthly basis.

The SEO cost per month in India is between Rs 5000 and Rs 25000, depending on the services provided. With regards to SEO, this is the most often used price structure.

How much is SEO per month? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

Can I learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

How can I master SEO? ›

How To Master SEO, According To 21 Experts [Infographic]
  1. The Way Of The SEO Master.
  2. Start by Creating. Produce Content. ...
  3. Master Your Tools. Use SEO Plugins on Wordpress.
  4. Be Vigilant Against Spammy Links. Guest blog, carefully. ...
  5. Put People First. Build relationships. ...
  6. Put yourself out there. ...
  7. Be Like Water. ...
  8. Achieve Mastery.
2 Jun 2014

What are the two techniques of SEO? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What is the new strategy of SEO? ›

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.

What makes a good SEO strategy? ›

technical SEO: How well your content can be crawled and indexed. content: Having the most relevant and best answers to a prospect's question. on-site SEO: The optimization of your content and HTML. off-site SEO: Building authority to ensure Google stacks the deck in your favor.

What is the SEO formula? ›

Conversion Rate of a website= No. of goals (conversions) achieved in a given month/ Total no. of visitors in that month. Note: You can also determine the goal conversion rate through Google Analytics.

Is 70 a good SEO score? ›

A good SEO score is between 80-100. A score in this range indicates that your website is meeting the top quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.

What are the 3 most important on page SEO factors? ›

Top 6 Most Important On-page SEO Factors
  1. Quality content – the most important on-page SEO factor. The content you post is the most important part of SEO. ...
  2. Title tag. ...
  3. Meta description. ...
  4. Proper formatting – very important on-page SEO factor. ...
  5. Image use for on-page SEO. ...
  6. Well-composed URL.
18 Jun 2019

How many days will it take to learn SEO? ›

If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even within 1-2 weeks.

Is SEO difficult to learn? ›

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

What should I learn before learning SEO? ›

  • The fundamental components of SEO. Before you get started with SEO, you have to know the fundamental elements that help a site get ranked. ...
  • Basic on-site ranking factors. ...
  • Content marketing best practices. ...
  • How links pass authority. ...
  • How to build external relationships. ...
  • How local SEO works. ...
  • How to measure your results.
10 Dec 2015

What should I do first in SEO? ›

Here are the vital SEO steps you need to follow to make sure your site has what search engines are looking for.
  1. Step 1: Choose a great domain name. ...
  2. Step 2: Research the right keywords. ...
  3. Step 3: Craft your content. ...
  4. Step 4: Optimise your code. ...
  5. Step 5: Technical setup. ...
  6. Step 6: Earn links. ...
  7. Step 7: Things to check post-launch.

How can I learn SEO for free? ›

  1. Reliablesoft Digital Marketing Academy.
  2. Yoast Free SEO Course.
  3. Udemy Free SEO Course.
  4. Clickminded Free SEO Course.
  5. HubSpot Free SEO Course.
  6. SEMRUSH Free SEO Course.
  7. Coursera Free SEO Course.
  8. Moz Free SEO Course.

Is SEO an easy job? ›

You will need to be willing to learn new things

SEO can be a very good career choice if you are willing to put in the work, but it is also important to keep in mind that the field is constantly changing and you will need to be willing to learn new things.

Do I need coding skills for SEO? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

Can I learn SEO in month? ›

While it's a career-long journey, you can indeed learn SEO in about a month — enough to make a huge impact on your website and thus your business as a whole.

Do I need a laptop to learn SEO? ›

You just require a laptop that can help you work on multiple tabs simultaneously without interfering with other ones. Digital marketing is all about multitasking and it is essential to have a laptop supporting the same. If it is not supporting it, the laptop is not worth buying.

Is SEO a hard skill? ›

At the top of the list of important hard skills is search engine optimization. Data from the study is based on a LinkedIn poll conducted by Microsoft with 600 global senior marketer participants.

How do I create SEO keywords? ›

  1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
  2. Step 2: Fill in those topic buckets with keywords. ...
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
  4. Step 4: Research related search terms. ...
  5. Step 5: Use keyword research tools to your advantage.
7 Jan 2022

How do I create SEO content? ›

SEO Content Strategy
  1. Make a list of topics.
  2. Make a list of long-tail keywords based on these topics.
  3. Build pages for each topic.
  4. Set up a blog.
  5. Create a consistent blogging schedule.
  6. Create a link-building plan.
  7. Compress media files before uploading them to your site.
  8. Stay up-to-date on SEO news and best practices.
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Author: Rev. Porsche Oberbrunner

Last Updated: 21/09/2023

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Name: Rev. Porsche Oberbrunner

Birthday: 1994-06-25

Address: Suite 153 582 Lubowitz Walks, Port Alfredoborough, IN 72879-2838

Phone: +128413562823324

Job: IT Strategist

Hobby: Video gaming, Basketball, Web surfing, Book restoration, Jogging, Shooting, Fishing

Introduction: My name is Rev. Porsche Oberbrunner, I am a zany, graceful, talented, witty, determined, shiny, enchanting person who loves writing and wants to share my knowledge and understanding with you.